Solo/Small Firm Practitioners Committee (03/03/26)

Topic: Codify Your Signature System: The competitive edge smaller firms use to stand out in crowded markets 

Speaker: Marcel Krawczyk, Founding President, Little Jack

Description: Most small firms struggle because they're trying to grow without the foundational clarity that makes growth actually work. Marketing feels scattered. Sales feels inconsistent. Delegation keeps failing. It's easy to lower your fees, hire another vendor, or pour money into ads without knowing what's actually driving results… and still feel stuck. In this session, you'll learn about aligning your message, sales process and visibility so everything works together. When a firm has this codified, vendors execute better, content compounds, consults convert more consistently, and growth stops depending on the founder to drive every result. If you've ever felt burned by a vendor who didn't deliver, stuck in a cycle of fragmented growth efforts, or unsure what parts of your business you can actually delegate without losing control, this workshop was built for you.

(IL MCLE credit for live webcast only. No MCLE credit for on demand webcast.)

To confirm you are ready to participate in an on demand webcast, please take the browser test here: http://eventcenter.commpartner...

Live CBA Committee meetings and seminars will take place via Zoom webinar.  You will click on "view video" and be directly connected to the meeting/seminar on Zoom.  (You will not receive a Zoom link.)

You MUST have Zoom Desktop Client on your Mac or PC to view a live program. If using a mobile device, you must have the Zoom App (available in the App Store or Google Play).

System requirements for Mac & PC can be found here. System requirements for mobile devices can be here.  

Please note that audience members do not need video or audio access.  Audience members are able to submit questions via the chat or Q & A features of Zoom. 

Chat: Open in-meeting chat, allowing you to send chat messages to and send a message to the host, panelists, and attendees (if permitted). Question & Answer: Open the Q&A window, allowing you to ask questions to the host and panelists. They can either reply back to you via text in the Q&A window or answer your question live.