Building Your Brand: From Social Media to Networking (11/6/24)

In the ever-evolving landscape of legal services, the concept of personal branding has emerged as a crucial element for lawyers seeking to distinguish themselves in a crowded marketplace. Gone are the days when a law degree and a shingle were enough to build a thriving practice. Today's legal professionals must navigate a complex ecosystem where first impressions are often formed long before a potential client steps into an office. This new reality calls for a thoughtful, strategic approach to building one's professional identity – a process known as personal branding.

Speaker: Catherine Sanders Reach, Director of the Center for Practice Management, North Carolina Bar Association

Catherine Sanders Reach is Director for the Center for Practice Management at the North Carolina Bar Association. Formerly she was Director, Law Practice Management and Technology for the Chicago Bar Association and the Director at the American Bar Association's Legal Technology Resource Center. She was co-chair of ABA TECHSHOW 2020. She is co-editor of the 2023 ABA book Design Your Law Practice. Follow her on Twitter http://www.twitter.com/catheri...  or connect at www.linkedin.com/in/catheriner... 

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