Starting Your Solo Practice: Marketing 101 (01/18/22)

Solo and small firm practices provide unique benefits to clients, but the challenge is to get noticed and hired in today’s highly competitive legal marketplace.  So how can someone who is starting a practice or firm create and implement a Marketing strategy that will raise their profile and the profile of their firm?

This Marketing 101 webinar will start by defining and differentiating marketing, business development and client service—and identifying the interrelationships between these three areas of practice development. From there, it will outline the basic elements of a Marketing program, and drill-down into effective and efficient strategies and tactics that work. Finally, since no one-size-fits-all, the discussion will center on how you can select from among the tools in the Marketing toolbox to customize the right approach for your needs.

Speakers:
Theresa Jaffe, Theresa Jaffe Consulting
Theresa Jaffe is a nationally recognized consultant with over 40 years of experience in professional services. Her clients are located across the country and range from solo practitioners to global law firms, entrepreneurial companies, nonprofit, service and professional groups and associations. She helps clients increase their revenues, improve their visibility and enhance their relationships. Throughout her career, Theresa has established and led business development initiatives that facilitated growth and profitability. Prior to forming her own consulting practice, Theresa served as the first Chief Marketing Officer for Jenner & Block in the firm’s history. She was the first CMO in the Chicago legal community and one of the first nationally to serve in this role.     

Clifford Gately, Senior Business Development Manager, Quarles & Brady
Clifford Gately is a Marketing/BD professional with a wide range of experience with top-tier global, national and regional professional services organizations (law firms, accounting agencies and consulting organizations). Prior to his career in professional services, he practiced law for 10 years. He is also a longstanding member of the Chicago Bar Association Editorial Board and the Chicago Bar Foundation’s Marketing Committee.

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Live CBA Committee meetings and seminars will take place via Zoom webinar.  You will click on "view video" and be directly connected to the meeting/seminar on Zoom.  (You will not receive a Zoom link.)

You MUST have Zoom Desktop Client on your Mac or PC to view a live program. If using a mobile device, you must have the Zoom App (available in the App Store or Google Play).

System requirements for Mac & PC can be found here. System requirements for mobile devices can be here.  

Please note that audience members do not need video or audio access.  Audience members are able to submit questions via the chat or Q & A features of Zoom. 

Chat: Open in-meeting chat, allowing you to send chat messages to and send a message to the host, panelists, and attendees (if permitted). Question & Answer: Open the Q&A window, allowing you to ask questions to the host and panelists. They can either reply back to you via text in the Q&A window or answer your question live.