Starting Your Solo Practice: Build a Firm that Meets Clients Where They Are (9/10/2021)

Traditionally, law firms have followed the same blueprint – build a lawyer-centric law firm and the clients will come. While this Field of Dreams model worked in the past, it is no longer an effective or profitable model today. Times have changed and today’s legal consumers want attorneys who prioritize their legal and customer service needs. They want attorneys who are going to meet them where they are figuratively, and sometimes literally. 

Thankfully, there are endless ways you can build a profitable law firm that achieves this goal. Despite what you have learned thus far in your legal career, there is no box when it comes to building a profitable and client-centric firm. This program will kick-off the How to Start a Solo/Small Firm Series and is designed to:

   Introduce you to research on what legal consumers do and to where they turn when they have a legal problem; 
   Inspire you to think creatively about you firm’s business model and delivery of legal services; and
   Open your eyes to untapped markets and how to connect with them.

Come with an open mind and a desire to think differently. Leave with a new vision for developing a profitable and client-centric law firm that sets you apart from your competition and meets your target markets where they are.

Speakers:
William Hornsby, Founder & Attorney at Law at The Law Office of William Hornsby
Jessica Bednarz, Associate Director of Innovation & the JEP at The Chicago Bar Foundation

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Live CBA Committee meetings and seminars will take place via Zoom webinar.  You will click on "view video" and be directly connected to the meeting/seminar on Zoom.  (You will not receive a Zoom link.)

You MUST have Zoom Desktop Client on your Mac or PC to view a live program. If using a mobile device, you must have the Zoom App (available in the App Store or Google Play).

System requirements for Mac & PC can be found here. System requirements for mobile devices can be here.  

Please note that audience members do not need video or audio access.  Audience members are able to submit questions via the chat or Q & A features of Zoom. 

Chat: Open in-meeting chat, allowing you to send chat messages to and send a message to the host, panelists, and attendees (if permitted). Question & Answer: Open the Q&A window, allowing you to ask questions to the host and panelists. They can either reply back to you via text in the Q&A window or answer your question live.