How To…Market Your Law Practice to Spanish Speaking Clients (10/13/20)
Language is an important component that often falls to the wayside when discussing accessibility in the legal world. You may offer your legal services in Spanish, but if you aren’t marketing specifically to Spanish-speakers, you might be missing a large portion of your potential client base. In this seminar, an expert in the area will discuss how you can build effective digital marketing strategies to better connect with your Spanish-speaking clients. We will explore the latest trends in digital marketing and how you can leverage new tactics across your platforms. We’ll discuss specific marketing strategies like Google Pay Per Click (PPC), social media, blogging, and legal directories.
Speaker: George Velazquez is the Regional Strategy Consultant for firms that work with the ever-growing Spanish-speaking legal consumer across Illinois. He consults with law firms on business development strategies, digital marketing efforts, and provides insights on legal consumer trends to help them create custom programs that deliver return on investment.
This seminar is sponsored by Thomson Reuters.
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