How To…Market Your Law Practice to Spanish Speaking Clients (10/13/20)

Language is an important component that often falls to the wayside when discussing accessibility in the legal world. You may offer your legal services in Spanish, but if you aren’t marketing specifically to Spanish-speakers, you might be missing a large portion of your potential client base. In this seminar, an expert in the area will discuss how you can build effective digital marketing strategies to better connect with your Spanish-speaking clients. We will explore the latest trends in digital marketing and how you can leverage new tactics across your platforms. We’ll discuss specific marketing strategies like Google Pay Per Click (PPC), social media, blogging, and legal directories.

Speaker: George Velazquez is the Regional Strategy Consultant for firms that work with the ever-growing Spanish-speaking legal consumer across Illinois. He consults with law firms on business development strategies, digital marketing efforts, and provides insights on legal consumer trends to help them create custom programs that deliver return on investment.

This seminar is sponsored by Thomson Reuters. 

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Live CBA Committee meetings and seminars will take place via Zoom webinar.  You will click on "view video" and be directly connected to the meeting/seminar on Zoom.  (You will not receive a Zoom link.)

You MUST have Zoom Desktop Client on your Mac or PC to view a live program. If using a mobile device, you must have the Zoom App (available in the App Store or Google Play).

System requirements for Mac & PC can be found here. System requirements for mobile devices can be here.  

Please note that audience members do not need video or audio access.  Audience members are able to submit questions via the chat or Q & A features of Zoom. 

Chat: Open in-meeting chat, allowing you to send chat messages to and send a message to the host, panelists, and attendees (if permitted). Question & Answer: Open the Q&A window, allowing you to ask questions to the host and panelists. They can either reply back to you via text in the Q&A window or answer your question live. 


How to market to spanish Oct 2020
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7 Questions
Acknowledgement of Attendance (on demand webcast)
MCLE Certificate (on demand webcast, 0.50 IL PR-MCLE Credit)
Up to 0.50 CLE credits available  |  Certificate available
Up to 0.50 CLE credits available  |  Certificate available