Business Development and Marketing for Litigators (06/13/22)
Includes a Live Event on 06-13-2022 at 2:00 PM (CDT)
Litigators face unique challenges trying to bring new matters into a law firm. While the importance of business development and marketing is well-understood, most litigators do not have a coherent plan allowing them to consistently bring in business while efficiently using their time and effort. Our speakers will help attendees put together the major components of those plans, and attendees will be able to ask questions and get practical answers from recognized experts and established rainmakers.
Topics and Speakers:
Marketing for Litigators. Marketing tips to promote litigation practice to many potential clients at the same time, including the five key components of marketing infrastructure that every litigator should have. Topics will include raising your profile, how to leverage speaking and writing opportunities, using social media, and newsletters and other communication strategies.
Jocelyn Brumbaugh, Founder, Builden Partners
Business Development for Litigators. One-to-one techniques that litigators can use to develop business. Topics include avoiding mistakes that litigators often make, networking and building relationships, and getting more referrals.
Steve Fretzin, Founder, Fretzin, Inc.
Tips from Experienced Litigators. The methods that they have used to become rainmakers within their own law firms. Topics include becoming leaders in bar associations and industry organizations, elevator pitches, business lunches, how to get on “best” attorney lists, and using firm marketing resources to your advantage.
Deane Brown, Shareholder, Hughes Socol Piers Resnick & Dym, Ltd.
Daniel Cotter, Partner, Howard & Howard Attorneys PLLC
David Scriven-Young, Senior Counsel, Peckar & Abramson, P.C.; Chair, CBA Commercial Litigation Committee
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Live CBA Committee meetings and seminars will take place via Zoom webinar. You will click on "view video" and be directly connected to the meeting/seminar on Zoom. (You will not receive a Zoom link.)
Please note that audience members do not need video or audio access. Audience members are able to submit questions via the chat or Q & A features of Zoom.
Chat: Open in-meeting chat, allowing you to send chat messages to and send a message to the host, panelists, and attendees (if permitted). Question & Answer: Open the Q&A window, allowing you to ask questions to the host and panelists. They can either reply back to you via text in the Q&A window or answer your question live.