Building Your Brand: How to Stand Out with Legal Podcasting (3/2/23)

This is an in-person program hosted at The Chicago Bar Association building (321 S. Plymouth Court, Chicago, IL 60604). 

Reputation is everything for lawyers, but a good reputation is not built with just your lawyering skills. You must also establish yourself within the legal community as a thought leader and subject matter expert in your area of practice. You need to get your name out there to be the “go-to” person that other lawyers and clients think of for potential business. One fun and creative way to do this is through legal podcasting. Join The Chicago Bar Association and Legal Talk Network – the nation’s leading legal podcast network – for a panel discussion with some of the network’s most successful podcast hosts.  They will discuss how lawyers can use podcasting to further their legal career, establish themselves as thought leaders, and how this form of brand building translates to more clients. You will learn how to identify opportunities to elevate your profile and share your expertise as a podcast guest, develop content that will resonate with podcast listeners based on listener research, and even how to develop a successful podcast of your own!    

Panelists: 

Lisa Kirkman, Director of Partnerships, Legal Talk Network
Joe Patrice, Co-Host of Above the Law's Thinking Like a Lawyer & Editor at Above the Law
Conrad Saam, Co-Host of Lunch Hour Legal Marketing & Founder, Mockingbird Marketing
Moderator: Trisha Rich, Co-host of CBA's @theBar & Partner, Holland & Knight

Cost: $0 CBA CLE Advantage Plan Member/$0 Member/$35 Nonmember

Credit: 1.25 IL MCLE Credit

Where: Chicago Bar Association, 31 S. Plymouth Court, Chicago, Il 60604

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Live CBA Committee meetings and seminars will take place via Zoom webinar.  You will click on "view video" and be directly connected to the meeting/seminar on Zoom.  (You will not receive a Zoom link.)

You MUST have Zoom Desktop Client on your Mac or PC to view a live program. If using a mobile device, you must have the Zoom App (available in the App Store or Google Play).

System requirements for Mac & PC can be found here. System requirements for mobile devices can be here.  

Please note that audience members do not need video or audio access.  Audience members are able to submit questions via the chat or Q & A features of Zoom. 

Chat: Open in-meeting chat, allowing you to send chat messages to and send a message to the host, panelists, and attendees (if permitted). Question & Answer: Open the Q&A window, allowing you to ask questions to the host and panelists. They can either reply back to you via text in the Q&A window or answer your question live.